SEO Content Writing for Leading Product Certification

Together with Product School, the global authority in product education, I created SEO content that ranks and sets the standard.

45,000+
Monthly Search Traffic
600+
Top 3 Keywords
2,000+
Top 10 Keywords
White building

Project Summary

Partnering with Product School meant stepping into a very competitive space. With established authority in search engines, we were up to par. With research, competitor analysis, and authoritative tone, we created content that educates and ranks.

From aspiring product managers to entire teams, the blog speaks to both individuals and businesses. It builds trust and converts.

ABOUT  THE COMPANY

Product School

Founded in 2014, Product School excels in Product and Transformation team training, nurturing a 2-million-strong professional community. Product School offers tailored Training, Coaching, Consulting and Advisory for Teams, led by Silicon Valley's finest Product Leaders from Google, Netflix, Amazon, ensuring career growth and organizational transformation.

Project
Scope

Challenge

Writing content that delivers more value than competitors' in a saturated niche. Ranking here requires not just quality, but a clear edge over top-tier brands.

Solution

Extensive research to identify real-life challenges of product-led organizations. Then, fill gaps in content that competitors are missing, thus creating value that resonates with audience.

Results

Secured top positions on Google, enhanced brand authority, increased visibility among audiences. Drive consistent engagement and recognition as an industry thought leaders.

Organc traffic

92K+

Keywords in top 3

1,4K+

article Count

70+

backlinks

56K+

2X Increase in Traffic in 7 Months

Already a search engine leader, Product School established a strong domain authority and solid traffic. Switching to SEO-focused content production, they doubled organic traffic and captured low-hanging keyword opportunities.

13% of Keywords in Top 10 Positions

Not just content, but better content. Product School’s blog tackles user challenges and industry nuances. The content turns valuable insights into rankings — 13% of keywords now secure top 10 positions.

Make Google See You!

Rely on proven strategies to get you higher rankings in 2024.

Let's Talk
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Lisa Sedlmayr
Director of Growth

Luciano’s expertise in SEO copywriting elevated our content to new heights. His strategic approach consistently landed our posts on top search results, boosting brand authority and reinforcing our position as industry leaders. His open communication and adaptability made the collaboration effortless. We couldn’t be happier with the increased visibility and engagement.

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